Motive Mag will be launching
any minute now. Really, I swear. I have been privy to days' worth of last-minute chores, partook in their celebratory strawberry-frosted cake, and made a beer run for Jamie.
And I'm not even a staff member, nor will I ever be; I just sleep with one.
Motive is replacing The Car Lounge, Vortex Media Group's catch-all auto forum, when the switch is flipped at some point today. Motive will be much more than TCL's crazy forums, news blogs, and occasional feature stories. I've been a bystander on the process since January, and I promise, Motive will dazzle. It's sexy and sharp, and VMG has landed some phenomenal talent.
There's something sad, though, about that yellow couch fading away. It's symbolic of TCL's accessibility. Motive, for a million different reasons, is anything but.